Type of bind: Paperback
Dewey Decimal Number: 658.0546
EAN num: 9780028633404
ISBN number: 0028633407
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 400
Printing Date: November 25, 1999
Publishing house: Wiley
Sale Popularity Level: 750974
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get:- Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget
- Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone
- A rundown of the best businesses to start online, and advice for choosing the right one
- Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!
User popularity level:
Rated by buyers 
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Jason R. Rich has written a useful book that tells the newbie to web business how to get started. You will find lots of information, references, hints and suggestions to begin your own online business. If you don't procrastinate, it is quite possible for you to achieve your entrepreneurial goals.
Rated by buyers 
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I've just completed the book and found it to be helpful. Some of the material seems to me, a rehash of the late 90's Internet nonsense but over-all, the book was good. I am buying a copy of it and recommend it to others. I know some other reviewers knocked the book but I have read only two others on the topic and this one is pretty good. It is thorough, covers most you would need to know and has interviews with some start-ups that have done well. I don't agree that going on-line is a better resource as some reviewers have said; who has the time to surf all those sites, trying to locate the information. Read this book and others, you will be glad you did.
Rated by buyers -
This book provides step-by-step guidance in starting an online retail business. There is a ton of information crammed into this book which is divided into six sections and many chapters:
1. In Business, Preparation is Everything
2. Getting Your Business Online
3. An Internet Presence for Existing and New Businesses
4. Promoting Your Site
5. Improving and Analyzing Your Site
6. The Experts Speak
As someone who has read many books on virtual businesses, online presences, Internet marketing, and online retailing I could appreciate all that the author covers in this book. Unfortunately I doubt someone with my background is the intended audience for this book. I think someone with less knowledge on the subject would be the person to want to read this book. And such a person is probably going to be disappointed with it.
I found the book to emphasize online retail businesses to the exclusion of online service businesses. That's fine and dandy if the title of the book had specified that the material related to "Online Retail Businesses." There was a lot of talk devoted to shopping cart aspects of Web sites and to eBay topics. If I wanted to read about eBay, then I would have picked up an eBay book.
My favorite part of the book was where the author at page 96 told me about how to easily add shopping cart functionality to a Web site that I had built using Microsoft Frontpage. Supposedly there is an outfit called Richmedia Tech that provides help in doing that.
The slant on the type of business the author was talking about in his book showed itself particularly in Section 4 regarding how to promote your Web site. There was no mention of writing articles, giving seminars, or becoming a public speaker which are normal ways to promote a Web site that helps market services rather than products.
If you are planning to use eBay in your business in ANY way, then I highly recommend you get a copy of this book. It is a great supplement to any reading you do on the subject of eBay. However, if your business idea or existing business has no need for an online retail storefront, then skip this book. There are other books available that are more on point for you to read. 4 stars!
Rated by buyers -
I started my own business and have been selling books online for over 5 years (and doing very well thank you), and I also volunteer in my free time as an outplacement counselour for a local non-profit training facility, so I have had a little bit of experience in business; and I have to tell you after reading the dreadful reviews I picked up a copy of this book just for grins... not! This book has some really good ideas. True there is no magic bullet, but that's just it, this book gives good direction and if you have a half-way decent brain and some ambition you will do the rest. My biggest problem as an outplacment counselour (whose job it is to help people to go out there and look for a job) is motivating them. I give them the direction but they want the easy fix. This book will not give you an easy fix, but if you want some good solid ideas ... read this book.
Rated by buyers 
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The only thing to be learned from this book is if you have a catchy title and acess to bookshelf space, you can sell anything, even 414 pages of filler.
Among the pearls of wisdom is the advice that you can compare features of different computer brands by shopping at your local computer store. I'm not kidding!
I was so insulted by the banality of this book that I was moved to write this review.
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