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Type of bind: Hardcover
Dewey Decimal Number: 658.421
EAN num: 9780030547522
ISBN number: 0030547520
Label: Harcourt School
Manufacturer: Harcourt School
Quantity: 1
Page Count: 688
Printing Date: 1994-01
Publishing house: Harcourt School
Sale Popularity Level: 3800925
Studio: Harcourt School
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Editor's Notes and Comments:
Product Description:
This market leader was the very first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on 'Quality and the Human Factor,' as well as current management themes that will keep the text at the forefront of the market.
User popularity level:
Rated by buyers -
I found this book to be an excellent guide when it comes to describing the entrepreneurial process as well as how to start up a business. Not only does it cover the theorectical sections of this vast subject, it also provides guidance on how to go about getting funding, encouraging creativity and innovation within a firm etc. It details the stages of a business and has a number of case studies. A great book!
Rated by buyers -
This book has really helped me in class. It ties into all of the other books we use and all of the discusion in class. The book is actually interesting and easy to read unlike other textbooks!
Rated by buyers -
This book played a significant role in shaping a business plan that attracted institutional investment for a technology start-up I co-founded in Brazil. Great book.
Rated by buyers -
Dr. Kuratko's book is positively OUTSTANDING and a MUST read for anyone who is even CONSIDERING starting his or her own business. Dr. Kuratko is considered by many to be the nation's foremost expert in the field of entrepreneurship and small business management. His book blends the structure of a course textbook with excellent real-life case examples. This is, without question, the finest book that I have ever read. I keep it by my nightstand!!!
Buy this one! You WON'T regret it!
Michael
Rated by buyers -
This book is phenominal. While it is an academic textbook, it really hits home to the real world. The business plan section is extremely useful and the real life company examples and case studies are quite interesting and insightful.
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