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Type of bind: Paperback
EAN num: 9780071107723
ISBN number: 007110772X
Label: McGraw Hill Higher Education
Manufacturer: McGraw Hill Higher Education
Printing Date: January 22, 2008
Publishing house: McGraw Hill Higher Education
Sale Popularity Level: 2420240
Studio: McGraw Hill Higher Education
Editor's Notes and Comments:
Product Description:
'Marketing: The Core, 2/E' by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by 'Marketing 8/E', but in a shorter, more accessible package. 'The Core' distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using 'The Core' also benefit from a full-sized supplements package. 'The Core' is more than just a 'baby Kerin'; it combines great writing style, currency, and supplements into the ideal package.
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