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Type of bind: Hardcover
Dewey Decimal Number: 658.8342
EAN num: 9780130841292
ISBN number: 0130841293
Label: Pearson Education
Manufacturer: Pearson Education
Quantity: 1
Page Count: 512
Printing Date: July 30, 1999
Publishing house: Pearson Education
Sale Popularity Level: 857271
Studio: Pearson Education
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Editor's Notes and Comments:
Product Description:
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
User popularity level:
Rated by buyers -
I have used this textbook for 5 years for my marketing diploma students. The book has proved itself in South Africa and used by hundreds of students with success. My only wish is that the authors change the attiutude measurement section and add clearer examples.
Rated by buyers -
The textbook used in my Graduate Diploma in Marketing course, it gave me great insights in the fields of Consumer Behavior. I especially enjoyed the many interesting ads used throughout the text to illustrate certain learning points. Very readable.
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