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Type of bind: Hardcover
Dewey Decimal Number: 658
EAN num: 9780324651812
ISBN number: 0324651813
Label: South Western Educational Publishing
Manufacturer: South Western Educational Publishing
Quantity: 1
Printing Date: February 13, 2009
Publishing house: South Western Educational Publishing
Studio: South Western Educational Publishing
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Editor's Notes and Comments:
Product Description:
This revision of the classic Quantitative Methods for Business provides readers with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its Problem-Scenario Approach motivates and helps the reader to understand and apply mathematical concepts and techniques. In addition, the managerial orientation uses examples that illustrate situations in which quantitative methods are useful in decision making.
User popularity level:
Rated by buyers 
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Very in-depth.
Most examples are from real corporate situations (though the company names are changed). Definitely a permanent reference guide to add to your book shelf after you complete the class.
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I bought this for 1/3 of the price of the bookstore. Corners were beaten up, but it cost less then buying from bookstore minus what they would buy it back for.
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This is the most terrible textbook I have ever used. It makes the already difficult theory even more difficult, not enough examples and explanation. The exercises are extremely hard.
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I am a professor and have used this book for several years in my undergraduate quantitative methods course. The book is quite clear and easy to teach from. I have had very few complaints about it from my students. The book covers the important quantitative methods that an undergraduate business student should know, and uses only the mathematics necessary to present these methods properly. The material in each chapter is correctly presented as useful for managerial decision making. Decision making is the key, and it is ultimately the purpose for businesses to use quantitative methods. The book makes this important point very clear in most chapters. Typically, the book presents one main business problem per chapter, then builds on that problem, showing how to develop the problem solution as the chapter progresses. Once solved, other similar type problems are addressed in some chapters. Not all exercises at the end of the chapters are useful, but most are, and it is simple to pick and choose to get a good set of student problems. The "Quantitative Methods In Action" sections are quite useful to show students how these methods are really used in the business world by real companies. This book is practical, application oriented, requires a minimal amount of mathematics, and is not at all difficult to read and understand. I do not know personally the authors, and I have never had any communication with them, but I would not hesitate to recommend this book to anyone wanting to learn basic quantitative methods. In my opinion, it serves that purpose quite admirably.
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This book is written in unnecessarily complicated language and does not present information in a way that is easily understood. I teach graduate courses in quantitative methods and I made the mistake of ordering this book for one of my courses without reading it first. It was a disaster!
Unless you are getting a doctorate and need to know lots of complicated formulas without adequate explanations, DO NOT buy this book.
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