Type of bind: Hardcover
Dewey Decimal Number: 658.4038
EAN num: 9780470171790
ISBN number: 0470171790
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 288
Printing Date: January 09, 2008
Publishing house: Wiley
Sale Popularity Level: 296137
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, 'If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Tuesday morning to make that happen?' Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.
User popularity level:
Rated by buyers 
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I liked this book. For me it falls somewhere between a 3-star and a 4-star book on Amazon's rating list. It has some good content, it is grammatically correct, and it gives the reader some things to think about. It talks about Intellectual Property from a legal standpoint. But it talks mostly about how to strategically use and protect Intellectual Property in business in the US and globally.
The Intellectual Property world consists of four basic types of risk:
1. Institutional risks
2. Infringement risks
3. Management risks
4. Technology risks
This book tries to explain strategies and tactics that can help company executives protect the ideas their companies depend on for staying competitive and earning profits. Unfortunately the road to sucess at protecting lucrative ideas is not one well traveled. And it is equally hard to write a book about how to travel that road. The authors have tried to write such a book. But, not surprisingly, I think they fell a little short on achieving their goal of writing a masterpiece. This does not mean this book is not worthy of being read. It is a good book. And any company executive that has a portfolio of Intellectual Property should probably give it a read.
This book approaches strategy on a company basis, an industry basis, a country basis, and a global basis. There is a need for this book. And most senior executives have either struggled with the material in this book, or they should have before their companies took a turn for the worst. This book is written by a patent attorney and a serial entrepreneur - two people who should (and do) know a great deal about the material covered here. Since innovative ideas are more important in business yesterday than ever before, and this book can help you strategize how you are going to maximize your benefit from taking your innovative ideas to market, you probably should consider getting a copy of this book. 3.8 stars
PS. The authors have provided Amazon with "Search Inside" material for this book. Consider examining the Table of Contents (TOC) that can be found there. It will help you better understand what is in this book. The TOC for this book is quite informative.
Rated by buyers -
iProperty is a very important book for any business executive who wants to learn how to best maximize his/her intellectual property portfolio. However, what makes this book stand out over all the others is the ability of the authors to make the subject fun, and the book as a whole incredibly easy to read and comprehend. By providing a comprehensive, yet easy to read background and a detailed blueprint on how to move forward, this book can benefit many other people critical to the sucess of any intellectual property management program, including intellectual property attorneys and corporate R&D personnel, no matter what level of Intellectual Property management experience. iProperty definitely earns a 5-star rating and is a must-read for anyone who wishes to get the maximum return on their intellectual property investment.
Rated by buyers -
This book captures the IP strategy every CTO needs to build the company IP portfolio. Your investors will love you!
Rated by buyers -
Practical advice on how to build a killer IP portfolio is hard to find - this book is it! The authors understand the legal, business, and creative aspects well and provide a thorough and balanced program for attacking this most important of value creation challenges. Own this book, own your future.
Rated by buyers -
A detailed, concise guide that will help you navigate through the process of protecting your innovations.
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