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Type of bind: Paperback
Dewey Decimal Number: 647.7950688
EAN num: 9780471226277
ISBN number: 0471226270
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 240
Printing Date: October 17, 2003
Publishing house: Wiley
Sale Popularity Level: 218765
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
The complete guide to marketing for restaurant managers - How do I market my restaurant to prospective customers?
- Do loyalty programs really work?
- How do I communicate with my local newspaper to get the biggest 'bang' for my marketing buck?
By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more.
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
User popularity level:
Rated by buyers 
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I have two issues with this book: First, the information is far too basic to be of use to anyone with even minimal restaurant and/or marketing experience. For instance, the authors use highlight boxes to define ultra-basic terms like "discount pricing" (even the definitions are obvious: "pricing ... to generate more customer traffic.")
The second problem I have is that the authors and publisher misrepresent what this book is about. If you look at the chapter titles, this book is nothing more than a simplistic how-to-open-a-restaurant book - yet they are selling it as a marketing guide for owners and managers.
Here's some examples of chapter titles - Does this sound like an oversimplified start-up guide?
Chapter 1: What am I getting in to?
Chapter 2: Location: Where am I going to put his place?
Chapter 4: Who are my customers?
Chapter 5: Menu Development
Chapter 6: How much do I charge for this stuff?
Unless you have zero business know-how and absolutely no restaurant experience this is DEFINITELY a book not to waste your money on.
Rated by buyers 
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This is a complete and comprehensive book, outlining and explaining every important detail or owning/managing a restaurant.
There is no other book available with the information this book contains. It is up to the minute with the newest technology available to the business.
If there is one book to get on this subject, this is it.
Rated by buyers 
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Restaurant marketing is ever-evolving and it takes staying on top of the latest restaurant marketing ideas and strategies to stay ahead of the competition. I recommend this book. Also visit www.quantifiedmarketing.com
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