Type of bind: Hardcover
Dewey Decimal Number: 808
EAN num: 9780566078194
ISBN number: 0566078198
Label: Gower Publishing Company
Manufacturer: Gower Publishing Company
Quantity: 1
Page Count: 226
Printing Date: 1997-08
Publishing house: Gower Publishing Company
Sale Popularity Level: 2547100
Studio: Gower Publishing Company
Editor's Notes and Comments:
Product Description:
Revealing the secrets of successful persuaders, this text sets out the principles governing the influencing process and looks at the range of situations in which they can be applied. Identifying four main personality types, the author shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, the book provides a comprehensive guide to persuading people to do what you want them to.
User popularity level:
Rated by buyers 
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There are really only a handful of good books on persuasion on the market. This book is one of them. The author is well experienced in this area after giving programs on communications to Microsoft, Motorola and other large companies.
The author does a good job of analyzing the basic factors involved in how others act and react to various factors and how to use those same factors to persuade them to action. Areas covered include motivation, matching your ideas to their needs, developing the relationship, non-verbal communication, handling resistance, influencing groups and writing to persuade.
Probably the reason that there are only two reviews is the price tag of the book. There are other books on the subject of persuasion that are as good and even more up to date at about half the price of this book. For more up to date coverage at a reasonable price that covers all the items in this book, try some books by Kevin Hogan or David J. Lieberman.
Rated by buyers 
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For readers who want more than snappy phrases,Richard Storey's book provides a rigorous analysis of the disciplines of communication. Intelligent and thorough, he breaks down communication into interesting sub-sections.
(Review from Management Today: September 1999)
Rated by buyers -
This book can change lives. Really. It is the How To Win Friends & Influence people for the millenium. Just get off this page, get into your auto and down to the nearest book shop.
Or - better still - zap your id and card number into this site and order up boxes - ye, boxes - of this world beating book.
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