Type of bind: Hardcover
Dewey Decimal Number: 796.332630977583
EAN num: 9780671748531
ISBN number: 067174853X
Label: Simon & Schuster
Manufacturer: Simon & Schuster
Quantity: 1
Page Count: 320
Printing Date: September 01, 1994
Publishing house: Simon & Schuster
Sale Popularity Level: 649029
Studio: Simon & Schuster
User popularity level:
Rated by buyers -
Its hard to believe that an athletic program in the Big 10 conference was close to bankrupcy in 1990. Lackluster performance on the field and poor fiscal responsibility led the Badgers to the edge of financial ruin.
What turned this program around? It depends on who you ask. Rick Telander (a senior Sports Illustrated writer) lays out the many complexities involved in the decisions made that not only returned Bucky and the UW athletic department to economic solviency, but to the Rose Bowl.
Anyone who coaches or is an athletic administrator should read this book. There are lessons to be learned for coaches and AD's at every level.
You can usually find this book for under at Amazon or any used bookstore in your area. It's worth that much just for the story about the fundraising golf tournament UW hosted and LOST money!
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