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Type of bind: Paperback
Dewey Decimal Number: 658
EAN num: 9780761972853
ISBN number: 0761972854
Label: Sage Publications Ltd
Manufacturer: Sage Publications Ltd
Quantity: 1
Page Count: 208
Printing Date: 2002-03
Publishing house: Sage Publications Ltd
Sale Popularity Level: 1210812
Studio: Sage Publications Ltd
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Editor's Notes and Comments:
Product Description:
Praise for the First Edition:
`I will be recommending the book to graduate researchers at master's and doctoral level. It is a book which deserves to succeed for its honesty, clarity, and common sense' - Leadership and Organizational Development Journal
'An accessible relaxed style enables the authors to deal with issues that are intellectually demanding and at times controversial, encouraging the researcher to develop a self-reflexive capacity to manage research as both personal and public learning' - Management Education and Development Journal
This Second Edition of the best-selling Management Research has been completely rewritten to include new kinds of problems being encountered in management research, and to incorporate the substantial methodological developments that have taken place over the last 10 years.
The book draws together the main threads of both quantitative and qualitative management research and provides a bridge between theoretical and practical issues. This popular and essential introduction to the subject of management research enables students to tackle complex issues in an accessible way, offering a definite statement of basic methodologies for management research today.
Management Research is the very first step for students and researchers to develop a clear but also sophisticated position on the subject of research in business and management studies. Used by students on courses in management research methods worldwide, this new edition will continue to be an invaluable guide for all those undertaking research in and around organizations.
User popularity level:
Rated by buyers 
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This book was recommended to my MBA class to help us plan and conduct our final research projects. Having a scientific PhD, I didn't expect to learn quite as much as I did. In fact, I expanded my repertoire of measurement techniques, particularly picking up some interesting new methods for objectively assessing subjective issues (which are relatively common in management research but anathema to many fact-based pure science academics). My colleagues on the course who actually read it raved about the book, even those from an arts or social science background, so the author's style is clearly accessible.
Rated by buyers 
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Superb book for the lerner of marketing reserch. I really respect and recomend this book.
Rated by buyers -
This book is good for students who want to learn deeply about marketing research. I used this book during the international marketing research. I strongly recommend this book.
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