Type of bind: Paperback
Dewey Decimal Number: 658.84
EAN num: 9780793145171
ISBN number: 0793145171
Label: Kaplan Business
Manufacturer: Kaplan Business
Quantity: 1
Page Count: 416
Printing Date: March 14, 2001
Publishing house: Kaplan Business
Sale Popularity Level: 683244
Studio: Kaplan Business
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Editor's Notes and Comments:
Product Description:
Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business.
In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a systematic business plan walks you through the complex issues of doing business over the Internet.
User popularity level:
Rated by buyers 
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No single reference book is perfect; and this one is no exception. However, I was quite impressed with the breath and depth with which the author treated this very complicated subject.
A few others have recommended learning HTML and CGI and spending the rest of my life Googling eCommerce sites and learning from the ground up. How foolish is that when I can acess most of that information right here in one handy volume? While Selling Online certainly won't be the last book I'll ever read on building an eCommerce site, I'm definitely glad it was one of the first. Most of the concepts are still relevant even though many of the links are obsolete. This book is a great example of how to present timeless advice that's worthwhile and practical that added value to my project.
In particular, I found the sections covering merchant accounts, internet security, and website design tips for building an effective store. Nearly every single page has reference links to additional information. As mentioned previously, many of those links are obsolete, but enough still worked that the additional links proved very useful to me.
I found all levels of information starting with tips for beginners all the way to advanced concepts and topics. The authors clearly put a great deal of thought and effort into this book. Because this book is so old, there are probably more current titles available that may be as good. I just haven't found them (yet). But dated or not, this is a great place to start.
Rated by buyers 
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The book may be a bit dated now, but when I read it back in 2001 it was chock full of fantastic info. The details are excellent and the writing is easy to understand. I would HIGHLY recommend it.
Rated by buyers 
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We bought this book thinking it it would help small online merchants, but the "Merchant" in the title is misleading. It is written more for large organizations that are having a complete website developed custom for them, not for the little guys trying to get going. Also, hundreds of new ecommerce programs have been developed since this book was written which this book does not cover. And the information is outdated, such as it is no longer necessary to open a merchant account directly with your bank, or process your own credit cards on your website, as we later found out. There are companies and resellers who take care of all that for you, even including security.
If you are going to start out with a big business like Amazon or Yahoo you might find the background information useful, but most businesses start out with just one or two people trying to learn everything. If you are small entrepeneurs like us, look for something more specific.
Rated by buyers -
The author refers to many websites and out-dated quotes. Good book, but in our info. driven society I would suggest you read something newer or do a web search.
Rated by buyers -
Does this book need another great review ?
Just in case you are swayed by the couple of bad reviews, I just thought I'd mention that this is by far the most useful book I've read on setting up an Internet Store.
(and I've read a few !!)
It's worth buying just for the section on selecting the right e-commerce software package.
There is lots of other useful stuff in there too.
Don't waste your time trawling the web looking for all this stuff, unless your time is worth about 0.0000000001 cents an hour.
It's all in here for a small price, and a lot more accessible too.
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