Books : Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
In association with Amazon.com
Regular marked price: $14.95Discount Price: $10.17
Cost Savings: $4.78 (32%)Price fluctuation possible.
How soon does it ship: Normal ship time within one day
Shipping? Absolutely FREE if you qualify for Super Saver Shipping.
Type of bind: Paperback
Dewey Decimal Number: 150
EAN num: 9780865714069
ISBN number: 0865714061
Label: New Society Publishing houses
Manufacturer: New Society Publishing houses
Quantity: 1
Page Count: 176
Printing Date: June 29, 1999
Publishing house: New Society Publishing houses
Sale Popularity Level: 135606
Studio: New Society Publishing houses
Other books you might be interested in perusing:
Editor's Notes and Comments:
Product Description:
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
User popularity level:
Rated by buyers -
Doug is a great writer and really knows the subject matter.
If you are interested in CBSM this is the bible.
Rated by buyers -
I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.
Find other books like this one:
