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Type of bind: Paperback
Dewey Decimal Number: 658.8
EAN num: 9780887306662
ISBN number: 0887306667
Label: HarperBusiness
Manufacturer: HarperBusiness
Quantity: 1
Page Count: 143
Printing Date: April 27, 1994
Publishing house: HarperBusiness
Release Date: April 27, 1994
Sale Popularity Level: 3806
Studio: HarperBusiness
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Editor's Notes and Comments:
Product Description:
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
User popularity level:
Rated by buyers 
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Reading the 22 Immutable Laws of Marketing is a lot like eating a Twinkie. It's light and yummy, with no pesky nutrition to slow you down. An enjoyable and easy read, but not much substance. There are some principles presented here that are indeed central to the field of marketing - the Law of the Mind and the Law of Resources to name two. And you wouldn't want to be the marketer who hasn't read Ries and Trout. But this is just a taste of marketing. You'll need to read more to get a full meal.
Rated by buyers 
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Now this is one of the most simple books I've ever read on the subject, but it's chock full of the true rules on marketing.
Some might say it's a slap in the face or without substance but the TRUTH is that these are very simple laws, and if applied correctly will help one be able to market.
I always refer to this book when launching a new clients product. Of course, you can't market without research and many other things, but if you apply these simple laws to your research and creative content, you will do well. So the truth is it's simple. It's not rocket science and it can be done..
Rated by buyers -
I am not a marketer, but getting marketing right is critical. If an entrepreneur or sales person reads only one book on marketing, this would be it.
Rated by buyers -
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can't ignore the law.
Rated by buyers -
Although this book is rather old, and was written before the online era, these marketing laws are timeless and should be etched in to the mind of every marketer. Highly recommended, even in 2007.
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