Type of bind: Paperback
Dewey Decimal Number: 658.802
EAN num: 9781580622684
ISBN number: 1580622682
Label: Adams Media Corporation
Manufacturer: Adams Media Corporation
Quantity: 1
Page Count: 352
Printing Date: June 01, 2000
Publishing house: Adams Media Corporation
Sale Popularity Level: 712115
Studio: Adams Media Corporation
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Editor's Notes and Comments:
Product Description:
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
User popularity level:
Rated by buyers 
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In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. We recommend this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Rated by buyers -
I am writing a marketing plan for a small business start-up. I tried using a more sophisticated marketing plan book ("The One Day Marketing Plan"), and got bogged down. I ended up using this book because it teaches a marketing plan format that is unambiguous, logical, and doable by a single person.
Althouth the book does not mention small businesses, I am going to go out on a limb and guess that Fortune 500 comapanies are not basing their marketing plans on this book.
Rated by buyers 
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There is no doubt that this author relates to the business owner's need for staying focused, being realistic, and creating profits.
I am a small business owner that has been through the bootstrapping and start up phases. This book is a practical guide for creating marketing plans that can actually be implemented without blowing your budget or hiring 50 people to get the job done.
It is an easy read. The author gives you example after example of plans that were developed by other companies. At the end of each chapter is a short but effective marketing questionnaire. These questionnaires really help you to stay focused on your company and get you involved.
The author brings a healthy urgency to having a customer driven marketing plan and shows you how to do it. It is a practical guide no matter what size your business.
Buy it, read it, and then do it.
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