Books : Junket reps and casino marketing. (includes related article): An article from: Cornell Hotel & Restaurant Administration Quarterly
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Type of bind: Digital
Format: HTML
Label: Cornell University
Manufacturer: Cornell University
Page Count: 15
Printing Date: October 01, 1994
Publishing house: Cornell University
Release Date: July 28, 2005
Sale Popularity Level: 2535772
Studio: Cornell University
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Product Description:
This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on October 1, 1994. The length of the article is 4220 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The relationship between junket representatives and the casino marketing program should be one of mutual benefit since the competition for premium players will intensify. A junket representative is the travel intermediary between premium players and the casino. Junkets are part of the marketing strategy for casinos to bring in premium or high spending customers through free airline tickets, hotel accomodations, ground transfers and food.
Citation Details
Title: Junket reps and casino marketing. (includes related article)
Author: James C. Makens
Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed)
Date: October 1, 1994
Publishing house: Cornell University
Volume: v35 Issue: n5 Page: p63(7)
Distributed by Thomson Gale
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