Books : Conversation: Nau CEO Chris Van Dyke on Tapping Customers' Passions

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Author name: Chris Van Dyke, Andrew O'Connell

 : Conversation: Nau CEO Chris Van Dyke on Tapping Customers' Passions
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Type of bind: Digital
Format: Download: PDF
Label: Harvard Business Review
Manufacturer: Harvard Business Review
Page Count: 4
Printing Date: September 01, 2007
Publishing house: Harvard Business Review
Release Date: October 25, 2008
Studio: Harvard Business Review






Editor's Notes and Comments:

Product Description:
Chris Van Dyke, the CEO of the outdoor apparel start-up Nau, offers some intriguing ideas about how to engage a generation of customers who are comfortable shopping online and eager to enter into a dialogue with the companies they buy from.







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