Type of bind: Hardcover
Dewey Decimal Number: 380
EAN num: 9780072828801
ISBN number: 0072828803
Label: Irwin/McGraw-Hill
Manufacturer: Irwin/McGraw-Hill
Quantity: 1
Page Count: 733
Printing Date: 2005-10
Publishing house: Irwin/McGraw-Hill
Sale Popularity Level: 25568
Studio: Irwin/McGraw-Hill
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Editor's Notes and Comments:
Brief Book Summary:
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
User popularity level:
Rated by buyers -
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
Rated by buyers 
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It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.
But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the subsequent chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.
The whole book is written as if you purchased a set of flashcards.
Rated by buyers 
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This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.
This book is optional but you will find how valuable it is for studying for your tests.
Rated by buyers -
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.
Rated by buyers -
It's a great book because of it's extensiveness.
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