Discount Price: $156.72
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Type of bind: Hardcover
Dewey Decimal Number: 658.8
EAN num: 9780073080154
ISBN number: 0073080152
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Quantity: 1
Page Count: 733
Printing Date: March 28, 2005
Publishing house: McGraw-Hill/Irwin
Sale Popularity Level: 53315
Studio: McGraw-Hill/Irwin
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Editor's Notes and Comments:
Product Description:
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
User popularity level:
Rated by buyers 
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I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my very first session is tomorrow night, I looked over the book to notice that it has "Fisher College of Business The Ohio State University" on the front. So I thought, thats kinda cool to that a college can get their name on it. Little did I realize that the book is custom printed. It's missing 6 chapters. Yes. You heard that correctly. SIX CHAPTERS! And now I'm kind a SOLed for tomorrow night. I have emailed the seller and I will repost here if they will help me out. SO moral of the story, beware of what you buy!!!!!!!
Rated by buyers 
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Product is exaclty what I needed and at a great price. Very impressed with quality and overall appearence of this item.
Rated by buyers -
the book was sent to me on prompt, along with the notes, which is helpful..thanks!
Rated by buyers -
Required textbook for a class I am taking. There was no indication I could find that this is the International version and what was actually required for the course is the domestic version. So far, I haven't noticed any differences in text.
Rated by buyers 
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I purchased this book under the impression that it was the 8th ed, which is was. However, it is the International Edition that is not even available for sale in North America (it even says it on the back cover). So, buyer beware it is not the same book as the regular 8th Edition!
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