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Type of bind: Paperback
Dewey Decimal Number: 301
EAN num: 9780073268705
ISBN number: 0073268704
Label: McGraw-Hill Humanities/Social Sciences/Languages
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
Quantity: 1
Page Count: 439
Printing Date: March 30, 2006
Publishing house: McGraw-Hill Humanities/Social Sciences/Languages
Sale Popularity Level: 30060
Studio: McGraw-Hill Humanities/Social Sciences/Languages
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Editor's Notes and Comments:
Product Description:
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
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Rated by buyers -
This is required reading for the class I was taking, but it was a well wtitten book and well organized so I actually enjoyed reading it all 3 times. CD is a nice extra gives you a good overview of each chapter and prodution is nice and clean.
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