Type of bind: Hardcover
Dewey Decimal Number: 658.8
EAN num: 9780131457577
ISBN number: 0131457578
Label: Prentice Hall
Manufacturer: Prentice Hall
Quantity: 1
Page Count: 816
Printing Date: January 01, 2006
Publishing house: Prentice Hall
Sale Popularity Level: 1431
Studio: Prentice Hall
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Rated by buyers 
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this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.
Rated by buyers 
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Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.
Rated by buyers -
Nice but the main weakness stands on the delivery on time especially for outside Europe
Rated by buyers 
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I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.
Rated by buyers -
This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.
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