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Type of bind: Hardcover
Dewey Decimal Number: 658.8
EAN num: 9780132390026
ISBN number: 0132390027
Label: Prentice Hall
Manufacturer: Prentice Hall
Quantity: 1
Page Count: 736
Printing Date: March 09, 2007
Publishing house: Prentice Hall
Sale Popularity Level: 232
Studio: Prentice Hall
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Editor's Notes and Comments:
Product Description:
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
User popularity level:
Rated by buyers 
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This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Great book!
Rated by buyers 
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The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.
Rated by buyers 
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I think Principles of Marketing, 12th Edition (Purchased on 02/19/2008)
is one of the best book which been tought at the universities
Rated by buyers -
This book has an awesome collection from various marketing methods and in depth of understanding of situations marketing strategies. Author is renowned in the area of business in schools and practice. I am concerned about the future trusted community based marketing, the concepts remain same but the usage of marketing is totally dependent on how fast, accurately you are building a virtual marketplace is the key factor and can't be ignored. These days the concepts are already achieved among web 2.0 initiatives, but there are certain key attributes which are missing from those are trust based marketing, narrowed down to a community based marketing etc. One example of such kind of platform is collabotrade.com where an individual can build a perfect web based trusted community.
Rated by buyers -
This is a very helpful book, very easy to understand, some time gets very boring, Over all it flows very smoothly.
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