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Type of bind: Paperback
Dewey Decimal Number: 659.1023
EAN num: 9780471715573
ISBN number: 0471715573
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 240
Printing Date: August 26, 2005
Publishing house: Wiley
Sale Popularity Level: 310083
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem subsequent to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on.
Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: - Is advertising right for me?
- How do I build a killer portfolio?
- How do I get an interview with the elusive creative director?
- Should I accept an unpaid internship?
- How do I find the right partner?
- How do I beat creative block?
- How do I avoid burnout?
Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.
Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
User popularity level:
Rated by buyers 
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The book is easy to read. It gives an overview of the ad business as well as the culture, attitude, and career opportunities that are unique to this business.
The only drawback for me was the fact that everything was based from a Creative Director's point of view. I would have liked to see some perspective from Account Executives, Copywriters, etc.
Rated by buyers 
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I'd give it more of a 3.5. Lots of practical advice about making it in the field. Only reason it scored lower is because it could've benefitted a little more samples and some more advertising resouces like the RedBook and such. Easy read.
Rated by buyers 
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How do you get into advertising?
Where are the best schools and what makes them the best?
Where are the best ad agencies and what makes them the best?
Right out of school, should you hold out for a good job, or take anything that moves?
What is your best strategy for asking for a raise?
What makes an award winning ad?
What about sex in ads?
These are among the mountain of questions answered in this small, engaging and well written book. Vonk and Kestin are internationally recognized, award winning, advertising industry leaders. They are astute in their advice to ad business wannabes. They are generous in praise of their accomplished mentors and peers. The book includes examples of killer ads. A dozen or more mega-creatives have added their own take on the business of producing arresting and effective advertising - and how to break into the business.
A volume by ad executives on the subject of advertising must be inventive, accessible and effective. PICK ME does not disappoint. The book is very well edited, and well conceived. It includes selected questions and answers from the authors' "Ask Jancy" internet column. (Search ihaveanidea and you will get a flavor of the rich content of the book.)
So many books by commercial hotshots are all about me, me and more me! This one, written with a light touch, is about you, the reader, and your place in the ad universe - if you hanker for a place in that particular cosmos.
The casual style underscores the writers' own creativity. Insights are found not only in the writing of Kestin and Vonk. The contributions of other ad greats also put inventiveness on impressive display. Wisdom that does not try to call attention to itself is a rare pleasure in a nonfiction book.
But wait! There's more!! An ad industry book that is a beautiful collaboration, that emphasizes (with examples) the brilliance of others, that never loses sight of its instructional objective - such a book is about getting into and advancing in any business or profession. A good example is the brief chapter on women in advertising. Every idea presented is applicable to women (and men) in any business or profession. Every question is answered economically. Not a word is wasted.
PICK ME is written with a light touch, by insiders for insiders and outsiders alike. Don't miss it.
Richard Cook, Esq
Baltimore, MD
Rated by buyers -
I haven't even finished reading this book yet and am logging on to tell students, interns, and all people new to the ad biz, buy this book. Buy it even before you buy the one I wrote ("Hey Whipple, Squeeze This. - A Guide To Creating Great Ads"). I'm serious. Well, okay, buy this one first. But then buy TWO copies of "Hey Whipple."
Rated by buyers -
this is one very cool little book. excellent stuff. the chapter by ad (and web) wizard Brian Millar -- on how do do great creative without any talent! -- is worth the price of admission. highly recommended.
chris locke, co-author The Cluetrain Manifesto, author Gonzo Marketing
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