About the Authors:
Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.
Shel Israel played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He’s been an expert on innovation for more than twenty years.
An Excerpt from Naked Conversations:
Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:
1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.
2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.
5.Syndicatable. By clicking on an icon, you can get free 'home delivery' of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.
6.Linkable. Because each blog can link to all others, every blogger has acess to the tens of millions of people who visit the blogosphere every day.
You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.
Other Blogging Books
 Blogging For Dummies |  Buzz Marketing with Blogs For Dummies |  Publishing a Blog with Blogger |
User popularity level: 
Rated by buyers
- Unabashed admiration of nakednessA simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Filled with anecdotes and case studies that cover the half decade 'history' of blogging, this is a must read bible for all bloggers. A no-nonsense conversational writing seems as if one is reading the Scobblizer blog! Highly recommended for newbies and even review worthy for experts. Hope to incorporate some of the learnings on my blog at ebizocp.blogspot.com !!
Rated by buyers
- Leading through transparent communicationRobert Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more conversations with their customers.
Author, "Trust is Everything: Become the leader others will follow"
Rated by buyers
- Makes you thinkNaked Conversations gives the great background information for anyone new to Blogs and their impact. The examples and links are powerful examples to anyone considering tipping their toe into the rising waters of blogs.
From a technicians point of view, I also enjoyed the book. I enjoy any book that makes me think. This book made me think of other ways blogs would be valuable to the business and IT "inherit friction." Because of this book, I'm testing my theory.
I LOVE BOOKS THAT SPARK IDEAS! Read this book and have your own spark initiated.
Rated by buyers
- Great for business owners and media and web junkiesThe very first book on blogging I read was Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture by David Kline, Dan Burstein, Arne J. De Keijzer, and Paul Berger. The second was this title. If you're really interested in blogging as I am (I run a forum for bloggers at WebLoggers.ORG), try them both, in that order.
This book is more suited to serious bloggers and to business owners and managers. (I say that as the owner of a 12-person web design, internet marketing and video shop.) I'm a fan of Robert Scoble's video blogs, though it took me a little time to get used to his unpolished production values and straight-ahead interview style. The book is more polished than Scoble's video blogs and I enjoyed finishing it in a single Summer day on vacation last year.
Naked Conversations illustrates the wisdom of transparency in our dealings with one another and correctly suggests that blogs be written by real people about real concerns - not a bunch of marketing hype.
Regards,
Keith Klein
Rated by buyers
- A Must Read for All Want-to-be BloggersA whole new business is built around blog coaching (being built) and is it really necessary? Do Scoble and Israel provide enough? I would say they provide a great framework through which any writer worth his salt in expressing his thoughts can work from and thrive.
At what point do we need to have our handheld by a "coach" in something that is so subjective? Naked Conversations provides insight into what has been done right and what has been done wrong in blogging. The book is a book of principles and then illustrated through true life examples.
Through various points in the book, the sheer volume and back and forth of what one blog has done right and what another has done wrong seems so repetitious that it might lull you, but its method is to drill home the true importance of the message that each chapter impresses upon you.
So instead of telling you what to do, a set of principles has been created from what has and what has not worked in the authors' eyes and it's up to you to apply them.
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