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Type of bind: Paperback
Dewey Decimal Number: 796.323092
EAN num: 9780743254274
ISBN number: 0743254279
Label: Simon & Schuster
Manufacturer: Simon & Schuster
Quantity: 1
Page Count: 448
Printing Date: November 01, 2005
Publishing house: Simon & Schuster
Sale Popularity Level: 299267
Studio: Simon & Schuster
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As one of the greatest, most celebrated athletes in history, Michael Jordan conquered professional basketball as no one had before. Powered by a potent mix of charisma, nearly superhuman abilities, and a ferocious need to dominate the game, he won six NBA championships with the Chicago Bulls and captured every basketball award and accolade conceivable before retiring and taking a top executive post with the Washington Wizards. But retirement didn't suit the man who was once king, and at the advanced age of thirty-eight Michael Jordan set out to reclaim the court that had been his dominion. When Nothing Else Matters is the definitive account of Jordan's equally spectacular and disastrous return to basketball. Washington Post writer Michael Leahy reveals the striking contrast between the public Jordan and the man whose personal style alienated teammates and the Washington owner who ousted him.
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Rated by buyers 
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Published in 2004, author Michael Leahy shares his experiences during Michael Jordan's last comeback to the National Basketball Association.
Leahy's potrayal of Jordan showed a different side of the basketball legend which is not normally seen in the eyes of the public. Jordan, the "the most marketed player in the history of the NBA," was finally..."mortal" and did go through the same trials and tribulations (from a heightened perspective) that we all go through at some point in our lives. Leahy accounts the days wherein Jordan was at his best and would score 35 points over the span of several games to the days wherein he wasn't unstoppable and hit his career lows of 8 and 2 points respectively.
What stood out for me was Jordan's lambasting of players who didn't play up to his standards. Leahy quotes Jordan on numerous occasions wherein he would lambast teammates. Coach Fred "Tex" Winter, an assistant with the Los Angeles Lakers and former assistant coach with the Chicago Bulls summed it up best, "you either work hard or Michael has no use for you."
But the one paragraph in Leahy's entire book which rocked my very foundation of emulating Michael Jordan was the following:
"His people had held him up as a man to be emulated, making Jordan more than a half-billion in endorsement dollars in the process...he had raised the bar on his behavior during 17 years of unremitting self-promotion, in campaigns approved by the Jordan camp and coordinated by Nike and other corporate sponsors that elevated him from great athlete to hero and, finally, to moral symbol.
...when you present yourself as virtuous in years of ad campaigns and TV commercials, you will be fairly held in time to that standard. Fairly held because uou have sold your basketball shoes to people plunking down in excess of $100 not merely for a chance at better Ups but for a way to rub up against your aura, to feel a tiny sense of you in that admittedly silly way people feel when they wish to emulate anybody, to be inspired by your class and elegance, your morality and grace, as they've heard it told. And if some of that was artifice, then so, too, was everything you sold with your likeness on it."
Disturbing but quite true, personally, I have seen myself on many occasions wanting to "be like Mike." I've bought the shoes, worn the clothes, gotten the cards, read the books...and it is only now I realized. What about me? Leahy's book showed me that. In the years that I have been collecting "Jordan" in order to be inspired, all I needed to do in the end was look in the mirror in order to be inspired.
This is a great book that puts any not only Michael Jordan's life in perspective but also that of your own, especially if you are a Jordan fan who has collected his paraphernalia over the years.
Rated by buyers 
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Michael Leahy obviously likes to tear down icons. In doing so he comes over as petulant and singularly lacking in the understanding of what it takes for a Michael Jordan to be as successful as he was.
All of the NBA elite are tough in an over the top alpha male hyper competitive environment. If they are not, they quickly fall by the way side. Obviously the author failed to grasp this fact.
That Jordan wasn't a crack executive is neither here nor there. His single minded successful quest to be the best player ever, did not leave him much room to observe and learn board room politics.
If Mr. Leahy ecomes half the writer that MJ was as a player he would have world's of sucess and probably win a Pulitzer, however, he will more likely have a career mirroring a Brad Sellers, just not good in the clutch!
Rated by buyers -
Mr. Leahy is a very talented reporter, but his interesting, carefully collected raw material is poisoned by his obvious agenda, which is to make the case that Michael Jordan is a terribly flawed man who never truly deserved the admiration of his fans. By the end of the book, Mr. Leahy's perspective just seems childish. He is forever blaming others for telling part of the truth, but concealing the rest--yet that is precisely what he does throughout the book. Certainly, Jordan had his faults as a teammate and as an employee, but what about the admirable features of his "last comeback"? What other fading sports star tried to turn around a miserable franchise? What other fading sports star remained one of the best players in the world at 39 years old, even though his performance was limited by a serious knee injury? What other sports legend risked spoiling an absolutely PERFECT conclusion to a brilliant career just because he loved the game and wasn't ready to give it up forever? Jordan took on an extraordinary challenge and didn't succeed. That may seem pathetic and selfish to Mr. Leahy, but I don't see why readers should view Jordan's struggles as a Wizard in that way.
Rated by buyers -
The Michael Jordan story always seems to be told in extremes. Either he is heralded as an icon so mindlessly that the storytelling appears uninteresting or he is vilified, as previous writers knew the value of tearing down an icon.
When Nothing Else Matters is a portrait of a man that feels honest, Jordan is neither vilified nor overly praised; instead Micheal Leahy has given us a view of a man experiencing his only real failure in his career as a professional basketball player. A failure that is proven by the simple fact the Washington Wizards, with Jordan in a powerful position off, then on the court, never ascended the heights of the National Basketball Association's (NBA) Eastern Conference. It is a fascinating look at the world's most famous basketball player, during a time period where he seemed unable to transition his on the court reputation and success, to a career in management.
Jordan, the man, had grown comfortable being an icon and as his skills faded and his team missed the playoffs, Leahy reveals someone whose disconnect from the world around him made him unable to finesse his way to off the court success. Therefore his last games for the Wizards are revealed to have been one last chance to court the spotlight as a prime-time player, as the chances to move forward off the court didn't exist, Leahy lays out these realities, and Jordan's apparent blindness to them, that shows Jordan as a very accomplished yet out-of-the-loop figure who couldn't overcome his last challenge in the N.B.A. It also makes clear what Micheal Jordan was to the Washington Wizards management, a cash infusion.
Leahy's even handed treatment may prevent When Nothing Else Matters from being extreme in its presentation, but it doesn't prevent it from being an extreme sucess as it stands as a historical document for basketball fans to turn to when looking at a honest portrait of life in the N.B.A.
Rated by buyers 
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I was hoping that Leahy had recaptured some of the magic that Sam Smith used when he wrote 'The Jordan Rules,' and early on I wasn't disappointed. However, halfway through the book I realized that the magic ran out. It's possible that the magic ran out because Jordan himself ran out of magic when he came back with The Wizards.
This book does a fine job detailing the downward spiral of Jordan's NBA life, but becomes tedious and boring in the latter half. Much like the Wiz stopped selling out their arena during Jordan's comeback as fans lost interest, I started losing interest. The ending of the book chronicling Jordan's 2nd Wizards season is a desultory piece of writing without a strong narrative flow.
Recommended for hoops diehards, but not the casual fan.
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