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Type of bind: Hardcover
Dewey Decimal Number: 791.0068
EAN num: 9780823076888
ISBN number: 0823076881
Label: Billboard Books
Manufacturer: Billboard Books
Quantity: 1
Page Count: 304
Printing Date: November 01, 2004
Publishing house: Billboard Books
Sale Popularity Level: 145495
Studio: Billboard Books
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Editor's Notes and Comments:
Brief Book Summary:
The streamlined, reorganized, and updated Second Edition of This Business of Music Marketing and Promotion is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers.
The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the very first edition's chapter on promotion, 'Promoting the Product,' has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion.
In addition, a new chapter entitled 'Twenty Profile-Building Ideas to Use Right Now' has been added to the new edition, as have new interviews representing the spectrum of music marketing activity: a successful self-marketing musician, a record label marketer, and an Internet specialist. Also included is expanded coverage of new marketing tactics, from innovative uses of e-mail to more intelligent approaches to generating sales on a Web site.
Finally, the revised and updated edition of This Business of Music Marketing and Promotion includes a new preface, discussing the rationale for its revision, and a new Appendix listing information sources.
As before, author Tad Lathrop provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies - both standard and alternative - are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales.
User popularity level:
Rated by buyers 
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This book is interesting and full of information. The shipping was slow and the book is not an "easy reader" since it is very technical and reference-like but all in all, the book is informative.
Rated by buyers 
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The thing is that this book is full of real life situacions. i found it very real.
Rated by buyers 
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I found that book really interesting. Books about artist management are difficult to find and this one is a good one. For those who read French, I also suggest Tout le Monde Vous Dira Non, an excellent book on the business of artist management with a real new point of vue. Read also All you need to know about the music business, more legal oriented.
Rated by buyers -
I have been in music industry business for a while now and I would recommand this piece of art to anyone who's new and seriously wants to become familiar with this industry. Whether you're an artist or manager, this book will help you to understand the basics. I also like the fact that the authors are so honest and give you a real piece of advice if you want to be a successful artist manager, and that is to get education (especially in business). As a recent business graduate it has helped me to be a lot more successful in this industry.
Rated by buyers 
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This book is about as pointless as majoring in Sociology. Its the most obviously basic stuff that anyone with even half a working brain can figure out. Each line in this book is like a greeting card of lame industry superficial insights like "there's always a possibility that hard earned sucess will disappear as quickly as it materializes." (pg107) and "Every artist is only as sucessful as the most recent accomplishment." (the very subsequent line on pg 107)
All of this would be OK, in fact I expect it in a book about the music industry. But this book is really just 250 pages of THOSE TWO LINES written in different verse and/or syntax. I think the writers of this book said to themselves "instead of writing a book about management, lets see if we can figure out how to write the same thing in more than two thousand ways." Honestly, these guys should be in the Guiness Book Of World Records, but NOT writers of a useful, helpful, artist management book.
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