Books : This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits (This Business of)

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Author name: Tad Lathrop

: This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits (This Business of)
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Type of bind: Hardcover
Dewey Decimal Number: 780.688
EAN num: 9780823077885
ISBN number: 0823077888
Label: Billboard Books
Manufacturer: Billboard Books
Quantity: 1
Page Count: 288
Printing Date: August 21, 2007
Publishing house: Billboard Books
Release Date: August 21, 2007
Sale Popularity Level: 225106
Studio: Billboard Books



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Editor's Notes and Comments:

Product Description:
Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it’s also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop’s top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.




Customer Reviews
User popularity level: out of 5 stars

Rated by buyers 5 out of 5 stars - All musicians need this.
Today's music is global and reaches a world-wide audience and so attempts to promote and market it necessarily are different from more regional approaches used in the past. Both business libraries and music collections need THIS BUSINESS OF GLOBAL MUSIC MARKETING to understand how music reaches around the world: even musicians need to understand the process. From product and image development and marketing to distribution options and promotion via traditional and Internet means, THIS BUSINESS covers all the basics, offering guidelines for profitable operations in cross-border music commerce and addressing such issues as understanding the world's major regions, exporting to other countries, packaging and pricing music for global sales, and more. All musicians need this.

Diane C. Donovan
California Bookwatch



Rated by buyers 4 out of 5 stars - Poignant but Wordy
Following in the footsteps of the other amazing 'This Business Of...' series of music business based books, this one doesn't disappoint. However, it's a bit wordier than the rest of them; the information is dead on and extremely helpful, but you just have to prepare yourself for the task at hand (which would be: making sense of all of it as you read.) Before you go and buy this book though, make sure you've read Tad's previous 'This Business of...' novel: 'This Business of Music Marketing and Promotion'.


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