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Type of bind: Paperback
Dewey Decimal Number: 302.35
EAN num: 9781885073549
ISBN number: 1885073542
Label: World Trade Press
Manufacturer: World Trade Press
Quantity: 1
Page Count: 184
Printing Date: 1999-11
Publishing house: World Trade Press
Sale Popularity Level: 1045854
Studio: World Trade Press
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Editor's Notes and Comments:
Product Description:
Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. A short course in international business culture contains chapters on: - Understanding cultural difference
- Basic cultural types
- Etiquette and protocol
- Non- verbal communication
- Cultural issues for businesswomen
- Gift giving
- Humour across cultures
- Corporate culture vs. Natural culture
- The cross-cultural team
- Glossary and bibliography
User popularity level:
Rated by buyers -
Charles Mitchell's book offers an excellent introduction to the differences in attitudes, values, protocol, rituals, traditions, communication styles and other characteristics that commonly separate cultures. He distinguishes people's basic cultural traits from different national groups, while noting regional and individual variations, too. Mitchell cites examples from many major nations, including the U.S., Britain, France, Germany, Italy, Nigeria, Israel, Australia, China, Japan, Russia, Vietnam and India, and from Hispanic and Arabic cultures. The book is clearly written and well organized, with tips on giving gifts, negotiating, handling verbal and non-verbal communications, holding meetings and conducting business in general. We [...] say tuck this into your carry-on bag - the farther you're going, the more you'll need it.
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