Type of bind: Hardcover
EAN num: 9780130460868
ISBN number: 0130460869
Label: Pearson Canada, Toronto
Manufacturer: Pearson Canada, Toronto
Page Count: 608
Printing Date: May 01, 2002
Publishing house: Pearson Canada, Toronto
Sale Popularity Level: 3182434
Studio: Pearson Canada, Toronto
Other books you might be interested in perusing:
Editor's Notes and Comments:
Product Description:
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
User popularity level:
Rated by buyers 
-
I ordered my book on Thursday and recieved it on Saturday. It was in a good condition as described previous to purchase.
Emmeline T
Rated by buyers -
I purchased this book used on Amazon and a vital page was missing at the end of Chapter 2. It's a page that helps with all chapters in this book. Be sure and check with the seller of this book before purchasing it. You will need this tear-out section!!
Rated by buyers 
-
I specifically asked the seller if the book doesn't have highlighting because I have a hard time reading a textbook with the chapters highlighted. She said that it doesn't have highlighting and the book is unused with just a slight crack on the cover. When I received the book, most of the chapters were highlighted. The book has been used and looks very old. The cover is worn out and some pages are ripped and folded. I wish that the seller told me the truth.
Rated by buyers 
-
I needed this book for my Marketing class and it is full of real world up to date examples. It is a great book.
Rated by buyers 
-
I bought a book from Textcellar and it said on the listing that the book was in a great condition. I paid $50 for the book and it looked like a $5 book. Very bad condition. Looks very badly handled and pages torn off on the corners. If you say it looks like new, it should look like new. I don't think I am gonna buy from you subsequent time.
Find other books like this one:
