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Type of bind: Hardcover
Dewey Decimal Number: 658.872
EAN num: 9780136006459
ISBN number: 0136006450
Label: Prentice Hall
Manufacturer: Prentice Hall
Quantity: 1
Page Count: 896
Printing Date: January 07, 2008
Publishing house: Prentice Hall
Sale Popularity Level: 30788
Studio: Prentice Hall
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Editor's Notes and Comments:
Product Description:
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
User popularity level:
Rated by buyers -
For the most part this book is a very easy read and is organized very coherently - however, the author seems to digress sometimes by paying too much attention to certain subjects that are important and integral, but could use a 'lite' version. For instance, Chapter 3 is horrendous. Acronym after acronym really made my head spin.
Rated by buyers -
I used this book for an E-Commerce course I've taken over the Summer'08 and loved reading every bit of it!
Given that there are incredible number of mistakes in the Chapter on Security related issues, but the pros out weigh the cons by a HUGE margin.
This book for me was an absolute joy to read, and I don't think I've read any book off late that has so much packed in it!
Rated by buyers -
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Rated by buyers 
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I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Rated by buyers -
This was a great buy, The book came in the indicated condition and has been a great help!
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