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Make Sure All Your Products Are Profitable, 2nd Edition (HBR Article Collection)Author name:
Clayton M. Christensen,
Scott Cook,
Taddy Hall,
John A. Quelch,
David Kenny,
Mark Gottfredson,
Keith Aspinall,
Roland T. Rust,
Debora Viana Thompson,
Rebecca W. HamiltonOctober 25, 2008
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