Books : Search

1.

Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Author name: Stowe Shoemaker, Margaret Shaw
August 16, 2007

2.

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage (4th Edition)
Author name: Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich
October 19, 2006

3.

MARKETG LEADERSHIP HOSPITALITY&TOURSM&CD PK (4th Edition)
Author name: Stowe Shoemaker
October 30, 2006

4.

Loyalty: a strategic commitment.: An article from: Cornell Hotel & Restaurant Administration Quarterly
Author name: John T. Bowen, Stowe Shoemaker
July 28, 2005

5.

Marketing Leadership in Hospitality And Tourism
Author name: Stowe/ Lewis, Robert C./ Yesawich, Peter C. Shoemaker
October 13, 2006

6.

A positioning analysis of hotel brands - based on travel-manager perceptions.: An article from: Cornell Hotel & Restaurant Administration Quarterly
Author name: Chekitan S. Dev, Michael S. Morgan, Stowe Shoemaker
July 28, 2005

7.

Price-sensitivity measurement: a tool for the hospitality industry.: An article from: Cornell Hotel & Restaurant Administration Quarterly
Author name: Robert C. Lewis, Stowe Shoemaker
July 28, 2005

8.

Scripts: precursor of consumer expectations. (includes related articles): An article from: Cornell Hotel & Restaurant Administration Quarterly
Author name: Stowe Shoemaker
July 28, 2005