Type of bind: Paperback
Dewey Decimal Number: 075
EAN num: 9780801333385
ISBN number: 0801333385
Label: Allyn & Bacon
Manufacturer: Allyn & Bacon
Quantity: 1
Page Count: 352
Printing Date: July 19, 2000
Publishing house: Allyn & Bacon
Sale Popularity Level: 644853
Studio: Allyn & Bacon
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Editor's Notes and Comments:
Product Description:
Aiming to expand ethical awareness, this market-leading book uses original case studies and commentaries about actual media experiences to get readers thinking analytically about ethical situations in mass communication. Focusing on a wide spectrum of issues, the cases in the book cover journalism, broadcasting, advertising, public relations and entertainment. For anyone interested in the ethical aspects of mass communication.
User popularity level:
Rated by buyers 
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A previous reviewer criticizes the book because throught-provoking discussions are begun but not wrapped up or resolved. If they were, the book would not fulfill its function. It's a TEXTBOOK for college classroom settings like the one in which I've used it, and all previous editions, over the past 15 or so years. It's purpose is to provoke discusion so that readers will thrash out the available options and do their own moral reasoning.
Using the Potter Model for moral reasoning as a foundation, the case study approach provides ample and diverse application material from classic situations to current events. The value of the Potter Model approach is well worth securing any edition of the text - it's the case studies which change from edition to edition.
The only drawback is the exorbitant price - all part of this wretched "gotcha!" situation students find themselves in, where publishers seem to be getting away with charging prices that begin at more than double what the market would tolerate for an equivalent non-textbook. Longman employees should be ashamed of themselves for gouging college students $74 for a paperback book which is widely used and therefore not a specialty oddball.
It's still a great book if you want to learn how to DO moral reasoning, with broad application to one's personal life.
Rated by buyers 
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The book is a great discusion started but hardly resolves any of the problems it presents.
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