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1.
: The 22 Immutable Laws of Branding
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The 22 Immutable Laws of Branding
Author name: Al Ries, Laura Ries
September 17, 2002
 
2.
: Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author name: Al Ries, Jack Trout
December 28, 2000
 
3.
: Marketing Warfare: 20th Anniversary Edition
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Marketing Warfare: 20th Anniversary Edition
Author name: Al Ries, Jack Trout
November 22, 2005
 
4.
: Differentiate or Die: Survival in Our Era of Killer Competition
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Differentiate or Die: Survival in Our Era of Killer Competition
Author name: Jack Trout
September 14, 2001
 
5.
: Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible: A Field Guide to Modern Marketing
Author name: Harry Beckwith
March 01, 1997
 
6.
: The New Positioning: The Latest on the World's #1 Business Strategy
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The New Positioning: The Latest on the World's #1 Business Strategy
Author name: Jack Trout
May 01, 1997
 
7.
: Jack Trout on Strategy
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Jack Trout on Strategy
Author name: Jack Trout
March 26, 2004
 
8.
: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author name: David Meerman Scott
June 04, 2007
 
9.
: The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR
Author name: Al Ries, Laura Ries
May 11, 2004
 
10.
: The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Author name: Malcolm Gladwell
January 07, 2002
 

 


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